# Amelung Partners > Customer Experience coaching and consulting for luxury hospitality brands, specializing in GHX™ (Genuine Human Xperience) methodology to transform touchpoints into loyal revenue. Amelung Partners, led by Peggy Amelung, helps luxury hospitality brands, CX leaders, and entrepreneurs design emotional connections that drive customer loyalty and measurable revenue growth. With over 20 years of experience in luxury hospitality (Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina), we provide senior advisory services that elevate Net Revenue Retention (NRR), Direct-Mix, and customer story count within 90 days. The GHX™ Method focuses on six core essentials: Human Experience Design, Relational Revenue, Genuine Leadership, Intuitive Strategy, Flow Culture, and Co-Creation & Impact. Key benefits: - Transform customer touchpoints into emotional connections that drive repeat business - Build measurable customer loyalty through human-centered experience design - Implement revenue-proven systems for hospitality and service brands - Create service excellence that feels genuine, not scripted - Develop leadership presence that inspires teams without pressure ## Services - [1:1 CX & Leadership Advisory](https://www.amelung-partners.com/contact): Senior advisory for Customer Experience transformation, leadership clarity, and human-centered operating systems. Ideal for CEOs, CX Leaders, and business owners seeking measurable results in customer retention and revenue growth. - [Keynotes & Impulse Talks](https://www.amelung-partners.com/contact): Speaking engagements on Customer Experience, GHX™ Leadership, and emotional connection strategies. Designed for conferences, summits, and leadership teams. - [GHX Masterclass](https://www.amelung-partners.com/contact): "What Every Company Can Learn from Luxury Hospitality" - Five practices to build a Genuine Human Xperience culture and turn moments into loyalty. Available for teams and leaders. ## GHX™ Method - The Six Essentials The GHX™ (Genuine Human Xperience) Method is built on six core competencies that create lasting customer loyalty: 1. **Human Experience Design**: Create moments that move people emotionally, not just functionally 2. **Relational Revenue**: Build trust-based relationships that generate sustainable revenue growth 3. **Genuine Leadership**: Lead with presence and emotional intelligence rather than pressure and process 4. **Intuitive Strategy**: Make clear decisions based on customer insight and human connection 5. **Flow Culture**: Create team alignment, energy, and momentum through authentic engagement 6. **Co-Creation & Impact**: Solve challenges collaboratively with customers and teams ## Resources - [CX Tuning Hacks Podcast](https://www.amelung-partners.com/podcast): Practical strategies for genuine customer experiences and lasting customer loyalty in hospitality and service industries - [About Peggy Amelung](https://www.amelung-partners.com/peggy-amelung): Background, experience, and approach to customer experience transformation - [Free GHX Tools](https://www.amelung-partners.com/contact): Guides, templates, and resources for implementing human-centered customer experience ## Getting Started - [Book an Intro Call](https://tidycal.com/peggy-amelung-customer-experience/15-minute-meeting): 15-minute consultation to explore how GHX™ can transform your customer experience - [Start the 3-Minute GHX™ Check](https://www.amelung-partners.com/contact): Quick assessment of your current customer experience approach - [Explore GHX™ Programs](https://www.amelung-partners.com/work-with-me): Discover advisory formats and implementation options ## Expertise & Industries **Primary Focus**: Luxury hospitality (hotels, resorts, boutique properties), premium service brands, and customer-centric businesses **Notable Clients**: Ritz-Carlton, Bvlgari Hotels & Resorts, Hostal de la Gavina, Faloria Mountain Spa Resort, Grand Hotel Ibiza, Francis Ford Coppola Hotels & Resorts **Languages**: English, German, Spanish, Italian **Results Timeline**: Visible shift within 30 days, measurable proof within 90 days (NRR, Direct-Mix, customer retention metrics) ## Company Information **Founded by**: Peggy Amelung, Customer Experience strategist with 20+ years in luxury hospitality operations **Location**: Barcelona, Spain (serving international clients) **Approach**: Human-centered advisory combining hospitality excellence, emotional intelligence, and revenue-focused strategy > Customer Experience coaching and consulting for luxury hospitality brands, specializing in GHX™ (Genuine Human Xperience) methodology to transform touchpoints into loyal revenue. Amelung Partners, led by Peggy Amelung, helps luxury hospitality brands, CX leaders, and entrepreneurs design emotional connections that drive customer loyalty and measurable revenue growth. With over 20 years of experience in luxury hospitality (Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina), we provide senior advisory services that elevate Net Revenue Retention (NRR), Direct-Mix, and customer story count within 90 days. The GHX™ Method focuses on six core essentials: Human Experience Design, Relational Revenue, Genuine Leadership, Intuitive Strategy, Flow Culture, and Co-Creation & Impact. Key benefits: - Transform customer touchpoints into emotional connections that drive repeat business - Build measurable customer loyalty through human-centered experience design - Implement revenue-proven systems for hospitality and service brands - Create service excellence that feels genuine, not scripted - Develop leadership presence that inspires teams without pressure ## Services - [1:1 CX & Leadership Advisory](https://www.amelung-partners.com/contact): Senior advisory for Customer Experience transformation, leadership clarity, and human-centered operating systems. Ideal for CEOs, CX Leaders, and business owners seeking measurable results in customer retention and revenue growth. - [Keynotes & Impulse Talks](https://www.amelung-partners.com/contact): Speaking engagements on Customer Experience, GHX™ Leadership, and emotional connection strategies. Designed for conferences, summits, and leadership teams. - [GHX Masterclass](https://www.amelung-partners.com/contact): "What Every Company Can Learn from Luxury Hospitality" - Five practices to build a Genuine Human Xperience culture and turn moments into loyalty. Available for teams and leaders. ## GHX™ Method - The Six Essentials The GHX™ (Genuine Human Xperience) Method is built on six core competencies that create lasting customer loyalty: 1. **Human Experience Design**: Create moments that move people emotionally, not just functionally 2. **Relational Revenue**: Build trust-based relationships that generate sustainable revenue growth 3. **Genuine Leadership**: Lead with presence and emotional intelligence rather than pressure and process 4. **Intuitive Strategy**: Make clear decisions based on customer insight and human connection 5. **Flow Culture**: Create team alignment, energy, and momentum through authentic engagement 6. **Co-Creation & Impact**: Solve challenges collaboratively with customers and teams ## Resources - [CX Tuning Hacks Podcast](https://www.amelung-partners.com/podcast): Practical strategies for genuine customer experiences and lasting customer loyalty in hospitality and service industries - [About Peggy Amelung](https://www.amelung-partners.com/peggy-amelung): Background, experience, and approach to customer experience transformation - [Free GHX Tools](https://www.amelung-partners.com/contact): Guides, templates, and resources for implementing human-centered customer experience ## Getting Started - [Book an Intro Call](https://tidycal.com/peggy-amelung-customer-experience/15-minute-meeting): 15-minute consultation to explore how GHX™ can transform your customer experience - [Start the 3-Minute GHX™ Check](https://www.amelung-partners.com/contact): Quick assessment of your current customer experience approach - [Explore GHX™ Programs](https://www.amelung-partners.com/work-with-me): Discover advisory formats and implementation options ## Expertise & Industries **Primary Focus**: Luxury hospitality (hotels, resorts, boutique properties), premium service brands, and customer-centric businesses **Notable Clients**: Ritz-Carlton, Bvlgari Hotels & Resorts, Hostal de la Gavina, Faloria Mountain Spa Resort, Grand Hotel Ibiza, Francis Ford Coppola Hotels & Resorts **Languages**: English, German, Spanish, Italian **Results Timeline**: Visible shift within 30 days, measurable proof within 90 days (NRR, Direct-Mix, customer retention metrics) ## Company Information **Founded by**: Peggy Amelung, Customer Experience strategist with 20+ years in luxury hospitality operations **Location**: Barcelona, Spain (serving international clients) **Approach**: Human-centered advisory combining hospitality excellence, emotional intelligence, and revenue-focused strategy
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Why swimming in cold water not only makes you physically fit but also strengthens your mind

  • Writer: Peggy Amelung
    Peggy Amelung
  • Oct 20, 2021
  • 5 min read

A personal challenge, to swim every day for 30 days, has now become my daily routine. I will give you proof that it is not that difficult to swim in 10 degrees of water temperature and how it helps to leave comfort zones.



Does it cost overcoming? And how! It is the routine that is missing. It is a tour de force to climb directly from a warm bed into the cold, wet water at dawn. How crazy do you have to be? The inside rebels, as with all changes. September had many sunny days. But it was cold. But I was convinced I would go through with it. Or not?



Is it a cold shock? Yes, it is. But after that comes clarity. You feel incredibly clear. Mentally. While you swim, you concentrate on your body in the first part. And later, in the second part, when you're warm on your thoughts. After you have completed the 300-400m (I don't swim more, but you can stay in the water for up to 25 minutes) you are sorted mentally. And awake! Important, warm-up well warmed up before you slowly get into the water. Please do not jump!


"I don't want to miss it anymore. It is the absolute kick - better than any coffee!"


What happens at 10 degrees Celsius water temperature? The water is crisp and cold, but the body gets used to it. It is best to wet your face at the beginning before you go in. After 200m swimming you will get warm. The blood circulation is stimulated by the cold. The blood pumps, the veins dilate. This was a completely new experience. You can feel it intensively. A process that continues even after swimming. Favorable side effect: according to science, the body burns even extremely many calories during this arming process.


What is the difference in experiences from the first day to the current seventieth day? For one thing, a temperature difference of 11 degrees Celsius. And for another, I don't cramp up anymore. In the beginning, I had severe muscle tension. The muscles hurt, especially in the shoulder area. I was nervous and swam much too hectic. I wanted to do it quickly, just get out. After a few days, I learned to enjoy the cold water and to stay loose. I got involved in my own experiment, consciously relaxed. And what can I say: it blew away the muscle pain.

TIPS:

If you can't swim in the pool or lake, start with long, cold showers - 2 min - 30 days could be a start or your new challenge :)

  • Have your bathrobe ready, go well warmed up into the water

  • Don't do a show- header please - in this case, you need a warm head!

  • Medical OK is recommended

  • Check Events in the surroundings - so you don't swim alone / see left below

  • Do not stay in cold water for extremely long, it does not matter

  • Mental training through "Challenges - out of the comfort zone" again and again strengthens your personality, gives self-confidence, and makes life more exciting


Is writing a journal useful? For me, it does. It is part of the new habit that I manifest better this way. I can easily see tendencies, progress, and can directly record experiences and core thoughts from the water. Keeping a journal is easily transferable to other areas of life (private and professional) such as a success journal, dream journal, gratitude journal.


Where do you get cold first? On the feet when going in and out. The stones are freezing now in November. You can clearly feel the feet. They always stay cold, even when swimming. The head should not be completely immersed underwater, this is recommended.


How important is breathing? Extremely important. Basically, you breathe the cold away. Snap breathing starts almost automatically. On wintry days, for example, when the outside temperature is between 7 and 10 degrees Celsius, unpleasant wind and cloudy skies, I concentrate on my breathing even on the way to the water. Mentally, I prepare myself in this way to really go through with it. Once consciously applied, it also helps me in other situations, such as stress management.


Is it advisable to always swim at the same time? It makes it a lot easier. You get into the flow of the day much easier. My head and my body are white, between 6.45 and 7.15 a.m. I go into the water. When I drive the kids to school, it is easy. On the weekends I notice that the schedule is missing. Other things distract me. I really have to give myself the starting signal. Now you are jumping! My advice: keep a fixed schedule and keep an eye on the goal.


What is best immediately after swimming? It releases endorphins. I am calmer, awake, and mentally very focused. So there is an immediate reward, that much I can promise. It really gives you wings.


Coldwater therapy (hydrotherapy), swimming in lakes or the sea, taking long, cold showers or bathing in a cold tub has the same effects:

  • Strengthens the immune system

  • Promotes blood circulation

  • Improves the skin texture

  • Supports the metabolism

  • Serves as an ideal complement to other sports

  • Alleviates pain

  • Revitalizes heart and brain

  • Creates peace - and happiness :)

How do you come up with such an idea? Challenges are a good way to concentrate on yourself and come through the crisis stronger. I have had good experiences with 12 days of fasting, 14 days of keto cuisine. Outside the comfort zone, I don't feel uncomfortable. On the contrary.

It creates an increased concentration on oneself, supports one's own growth, and brings new insights for oneself, independent of others. I first heard about cold therapy in an interview with Wim Hof. That was the initial impulse.


What is distracting? Dissenting votes, circumstances, incidents - everything as with other projects. Mentally you strengthen yourself by learning to react cleverly to dissenting voices.

Being careful with yourself is a good way to start the day.

I have learned to concentrate on myself in such moments. Also to take the measure of myself, to get in the ring with me, is good. No one else can solve the task for me, only me alone. Vote against, they can dissuade you from the plan. Reflect on how you react to your environment and find ways. Exchange ideas with people who have had similar experiences. Learn by doing so. Your will is strengthened.

Mental strength - this helps in all other areas, such as projects that are still in the creative pipeline and just waiting to be finally realized.


What makes it so attractive to swim every day? Filled with endorphins there is such a lucky kick. It is the absolute energizer. With relatively little effort you can achieve a great effect. An inner feeling of peace runs through the day. For me, swimming has proven to be the ideal companion. It is the perfect combination of other sports, in my case to Crossfit that I have been training regularly for 2 years. Whether I will swim for the whole winter, I do not know yet. I only say this much: it has addictive potential.


One point is certain:

The water will not get warmer just because you jump later.

Just don't tense up, better take a snap breath, and: jump. It will be rewarded!


If you have any questions, please send me a message. peggy@amelung-partners.com


Also, if necessary, on topics such as resilience, proactive thinking means accepting the challenges of the crisis, personally and professionally as well as all topics relating to customer enthusiasm 5.0



More information about winter swimming here in the links:

Wim Hof- The Iceman


Blausee Events

Advantages of cold water swimming

Instructions for copying and starting:

www.longecote.de



 
 
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