# Amelung Partners > Customer Experience coaching and consulting for luxury hospitality brands, specializing in GHX™ (Genuine Human Xperience) methodology to transform touchpoints into loyal revenue. Amelung Partners, led by Peggy Amelung, helps luxury hospitality brands, CX leaders, and entrepreneurs design emotional connections that drive customer loyalty and measurable revenue growth. With over 20 years of experience in luxury hospitality (Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina), we provide senior advisory services that elevate Net Revenue Retention (NRR), Direct-Mix, and customer story count within 90 days. The GHX™ Method focuses on six core essentials: Human Experience Design, Relational Revenue, Genuine Leadership, Intuitive Strategy, Flow Culture, and Co-Creation & Impact. Key benefits: - Transform customer touchpoints into emotional connections that drive repeat business - Build measurable customer loyalty through human-centered experience design - Implement revenue-proven systems for hospitality and service brands - Create service excellence that feels genuine, not scripted - Develop leadership presence that inspires teams without pressure ## Services - [1:1 CX & Leadership Advisory](https://www.amelung-partners.com/contact): Senior advisory for Customer Experience transformation, leadership clarity, and human-centered operating systems. Ideal for CEOs, CX Leaders, and business owners seeking measurable results in customer retention and revenue growth. - [Keynotes & Impulse Talks](https://www.amelung-partners.com/contact): Speaking engagements on Customer Experience, GHX™ Leadership, and emotional connection strategies. Designed for conferences, summits, and leadership teams. - [GHX Masterclass](https://www.amelung-partners.com/contact): "What Every Company Can Learn from Luxury Hospitality" - Five practices to build a Genuine Human Xperience culture and turn moments into loyalty. Available for teams and leaders. ## GHX™ Method - The Six Essentials The GHX™ (Genuine Human Xperience) Method is built on six core competencies that create lasting customer loyalty: 1. **Human Experience Design**: Create moments that move people emotionally, not just functionally 2. **Relational Revenue**: Build trust-based relationships that generate sustainable revenue growth 3. **Genuine Leadership**: Lead with presence and emotional intelligence rather than pressure and process 4. **Intuitive Strategy**: Make clear decisions based on customer insight and human connection 5. **Flow Culture**: Create team alignment, energy, and momentum through authentic engagement 6. **Co-Creation & Impact**: Solve challenges collaboratively with customers and teams ## Resources - [CX Tuning Hacks Podcast](https://www.amelung-partners.com/podcast): Practical strategies for genuine customer experiences and lasting customer loyalty in hospitality and service industries - [About Peggy Amelung](https://www.amelung-partners.com/peggy-amelung): Background, experience, and approach to customer experience transformation - [Free GHX Tools](https://www.amelung-partners.com/contact): Guides, templates, and resources for implementing human-centered customer experience ## Getting Started - [Book an Intro Call](https://tidycal.com/peggy-amelung-customer-experience/15-minute-meeting): 15-minute consultation to explore how GHX™ can transform your customer experience - [Start the 3-Minute GHX™ Check](https://www.amelung-partners.com/contact): Quick assessment of your current customer experience approach - [Explore GHX™ Programs](https://www.amelung-partners.com/work-with-me): Discover advisory formats and implementation options ## Expertise & Industries **Primary Focus**: Luxury hospitality (hotels, resorts, boutique properties), premium service brands, and customer-centric businesses **Notable Clients**: Ritz-Carlton, Bvlgari Hotels & Resorts, Hostal de la Gavina, Faloria Mountain Spa Resort, Grand Hotel Ibiza, Francis Ford Coppola Hotels & Resorts **Languages**: English, German, Spanish, Italian **Results Timeline**: Visible shift within 30 days, measurable proof within 90 days (NRR, Direct-Mix, customer retention metrics) ## Company Information **Founded by**: Peggy Amelung, Customer Experience strategist with 20+ years in luxury hospitality operations **Location**: Barcelona, Spain (serving international clients) **Approach**: Human-centered advisory combining hospitality excellence, emotional intelligence, and revenue-focused strategy > Customer Experience coaching and consulting for luxury hospitality brands, specializing in GHX™ (Genuine Human Xperience) methodology to transform touchpoints into loyal revenue. Amelung Partners, led by Peggy Amelung, helps luxury hospitality brands, CX leaders, and entrepreneurs design emotional connections that drive customer loyalty and measurable revenue growth. With over 20 years of experience in luxury hospitality (Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina), we provide senior advisory services that elevate Net Revenue Retention (NRR), Direct-Mix, and customer story count within 90 days. The GHX™ Method focuses on six core essentials: Human Experience Design, Relational Revenue, Genuine Leadership, Intuitive Strategy, Flow Culture, and Co-Creation & Impact. Key benefits: - Transform customer touchpoints into emotional connections that drive repeat business - Build measurable customer loyalty through human-centered experience design - Implement revenue-proven systems for hospitality and service brands - Create service excellence that feels genuine, not scripted - Develop leadership presence that inspires teams without pressure ## Services - [1:1 CX & Leadership Advisory](https://www.amelung-partners.com/contact): Senior advisory for Customer Experience transformation, leadership clarity, and human-centered operating systems. Ideal for CEOs, CX Leaders, and business owners seeking measurable results in customer retention and revenue growth. - [Keynotes & Impulse Talks](https://www.amelung-partners.com/contact): Speaking engagements on Customer Experience, GHX™ Leadership, and emotional connection strategies. Designed for conferences, summits, and leadership teams. - [GHX Masterclass](https://www.amelung-partners.com/contact): "What Every Company Can Learn from Luxury Hospitality" - Five practices to build a Genuine Human Xperience culture and turn moments into loyalty. Available for teams and leaders. ## GHX™ Method - The Six Essentials The GHX™ (Genuine Human Xperience) Method is built on six core competencies that create lasting customer loyalty: 1. **Human Experience Design**: Create moments that move people emotionally, not just functionally 2. **Relational Revenue**: Build trust-based relationships that generate sustainable revenue growth 3. **Genuine Leadership**: Lead with presence and emotional intelligence rather than pressure and process 4. **Intuitive Strategy**: Make clear decisions based on customer insight and human connection 5. **Flow Culture**: Create team alignment, energy, and momentum through authentic engagement 6. **Co-Creation & Impact**: Solve challenges collaboratively with customers and teams ## Resources - [CX Tuning Hacks Podcast](https://www.amelung-partners.com/podcast): Practical strategies for genuine customer experiences and lasting customer loyalty in hospitality and service industries - [About Peggy Amelung](https://www.amelung-partners.com/peggy-amelung): Background, experience, and approach to customer experience transformation - [Free GHX Tools](https://www.amelung-partners.com/contact): Guides, templates, and resources for implementing human-centered customer experience ## Getting Started - [Book an Intro Call](https://tidycal.com/peggy-amelung-customer-experience/15-minute-meeting): 15-minute consultation to explore how GHX™ can transform your customer experience - [Start the 3-Minute GHX™ Check](https://www.amelung-partners.com/contact): Quick assessment of your current customer experience approach - [Explore GHX™ Programs](https://www.amelung-partners.com/work-with-me): Discover advisory formats and implementation options ## Expertise & Industries **Primary Focus**: Luxury hospitality (hotels, resorts, boutique properties), premium service brands, and customer-centric businesses **Notable Clients**: Ritz-Carlton, Bvlgari Hotels & Resorts, Hostal de la Gavina, Faloria Mountain Spa Resort, Grand Hotel Ibiza, Francis Ford Coppola Hotels & Resorts **Languages**: English, German, Spanish, Italian **Results Timeline**: Visible shift within 30 days, measurable proof within 90 days (NRR, Direct-Mix, customer retention metrics) ## Company Information **Founded by**: Peggy Amelung, Customer Experience strategist with 20+ years in luxury hospitality operations **Location**: Barcelona, Spain (serving international clients) **Approach**: Human-centered advisory combining hospitality excellence, emotional intelligence, and revenue-focused strategy
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MOVE
LIKE A
CHAMP

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The Human Reset Advisory- GHX ™

Turn touchpoints into human connection.

And human connection into loyal revenue.

Amelung Partners Logo

GHX ™ Free diagnostic

Losing customers- and you don't even know it?

12 clear questions that show you exactly where it's breaking — so you act before your customers switch to someone else.

Built from 20 years inside Ritz-Carlton, Bvlgari and Hostal de la Gavina. Sharpened across 157 podcast episodes on what breaks a CX — and what fixes it.

Free. No scoring system designed to make you feel better.

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WHATS INSIDE 

Your customers have gotten more demanding. Your team is too busy keeping up to notice what's slipping.

You know the feeling:

  • Your NPS looks fine — but your best clients are less enthusiastic than last year

  • Your team is working hard — but every exception, every escalation lands on the same one or two people

  • You know something needs to change — but urgent tasks keep pushing it to next quarter

You're not telling yourself it doesn't matter. You're telling yourself it's not urgent enough to fix this week. That you just haven't had the bandwidth.

That's exactly what this diagnostic is for.

The GHX Pressure Test is for:

FOR WHOM

01

You lead. Others depend on your CX.

You're a founder, a CEO, or the person who signed up for "CX is my responsibility" — and meant it. You know the experience is yours to own. You just haven't made the time to look at it without flinching.

02

You want the truth. Not a lesson.

You don't need another quiz that congratulates you. You need to know where the gap is — under real pressure. When the team is short-staffed. When volume spikes. When a complaint lands at 7pm on a Friday.

03

You have zero patience for fluff.

No 47-step framework. No overwhelming action plan. No scoring system designed to make you feel okay about a problem you haven't fixed yet. Just 12 hard questions — and the clarity you've been putting off for months.

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The GHX Pressure Test

Tool 1   - Available now 

A 5-minute diagnostic for leaders whose CX is one bad week away from breaking.

You've built a customer experience that works. NPS is solid. Your team knows the scripts. Last quarter's numbers looked good.

Then your Senior CX Manager gives two weeks' notice. A customer complaint goes viral on LinkedIn. A system that looked fine on paper meets a Tuesday it wasn't built for.

This diagnostic shows you exactly what breaks first — before your customers notice, before your team burns out, before your best people start updating their LinkedIn.

No fluff. No scoring system designed to let you off the hook.

12 questions. 5 minutes. Free.

You get

What the pressure test reveals 

01

What breaks first in your Customer Experience when pressure hits- before it becomes visible to customers. 

02

Where your experience is him/her-dependent- and what costs you when that person leaves

03

Wich section of your operation is running on instinct, not on system and genuine human experience

04

The one thing to fix this month- without breaking whats already working

Peggy Amelung
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"The quality of human experience you can create for another person is a direct function of what you have developed within yourself."

Peggy Amelung
Former Ritz-Carlton & Bvlgari Hotels manager.
Integral Coach. Founder of the GHX™ Framework.
Host of 15 Minutes Customer Obsession.
Peggy Amelung

Peggy Amelung

Integral Coach, Hospitality Expert, Creator of GHX, Host of 15 Min Customer Obsession

About —
The Person Behind the Test

I'm Peggy Amelung. For over 20 years I worked inside international luxury hospitality — at Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina, and Francis Ford Coppola Hotels.

In that world, there's no room for a CX that only works on good days. The margin for getting it wrong is zero. Not close to zero. Zero.

What those 20 years taught me — and what 157 podcast episodes on customer experience confirmed — is this: most CX problems aren't caused by bad people or bad intentions. They're caused by systems that were never stress-tested. Systems that look fine on paper and break the moment something unexpected happens.

The GHX Pressure Test was built from that experience. Not from a textbook. From the floor of some of the most demanding hospitality operations in the world.

It asks the questions most leaders avoid — because the answers require action.

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