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Peggy Amelung

MOVE
LIKE A
CHAMP

Amelung Partners Logo

The Human Reset Advisory- GHX ™

Turn touchpoints into human connection.

And human connection into loyal revenue.

Amelung Partners Logo

Human Experience that moves your business forward.

I help leaders and brands turn customer interactions into real connection- and measurable growth.

GHX™ Advisory - Human-led. Revenue-proven.

Trusted By.

Peggy Amelun

Turn touchpoints into human connection. And human connection into loyal revenue.

I support entrepreneurs, CX leaders, and hosts in amplifying the emotional impact of their brands – for those who want people to feel something real, not just run another process.

 

If you are here, you already sense that something needs to change. With the GHX™ Method, you do not build another product – you shape an experience.
Not a new tool, but genuine closeness.
Not a campaign, but lasting connection.

We provide senior advisory services to design and implement a human-experience operating rhythm that elevates NRR, Direct-Mix, and Story Count within 90 days.

Peggy Amelun
Hotel Resort at Sunrise

Does this sound familiar?

Your business is high-quality –

but customers don’t stay.

Don't

Stay

Your offer is strong–

but it doesn't move people.

No

Emotion

Your team performs –but doesn't feel connected.

Low

Connection

You know there’s more possible – but the path is unclear

More

Possible

Promise.

Customer loyalty—real connection—isn’t random. It’s designed.

The GHX™ Method is your reset –a human-centered system for trust, resonance, and lasting impact.

01

Clients who return by choice

Create customer retention that lasts. When customers feel seen and valued, loyalty becomes your most natural source of growth.

02

A brand feeling that resonates

Build emotional brand equity across every touchpoint 
from the first click to the final impression.

03

Leadership with empathy, not noise

Empower leaders to drive performance through clarity, emotional intelligence, and communication that feels real- not rushed.

04

A Customer Experience system that touches hearts

Design every touchpoint with purpose- consistent, human, and measurable. From service rituals to digital journeys, excellence becomes scalable.

05

Revenue built on trust

Turn Customer Experience into profit.
Where trust, transparency, and connection drive referrals, repeat business, and long-term value.

Peggy Amelung

Promise.

Customer loyalty-real connection-isn’t random. It’s designed.

The GHX™ Method- 6 Essentials

The core skills behind customer experience, emotional connection, and lasting customer loyalty.

Human Experience
Design

Moments that move people.

Relational
Revenue

Trust that drives revenue.

Genuine Leadership

Presence over pressure.

Beach view

Intuitive Strategy

Clarity for better decisions.

Flow Culture

Energy, alignment, momentum.

Co-Creation & Impact

Solve together. Grow together.

What this means for your business:

You shift from processes to presence.
From transactions to moments that move people.
From loyalty to measurable revenue.

Peggy Amelung

Keynotes &
Impulse Talks

From Customer Experience to GHX™ Leadership designed to move people and spark action.

Ideal for: conferences · summits · leadership teams

CHAIRS COACHING .png

1:1 CX &
Leadership Advisory

Senior advisory for Customer Experience, leadership clarity, and human-centered transformation.

Ideal for: CEOs · CX Leaders · Owners

A presentation at the office

GHX Masterclass

What Every Company Can Learn from Luxury Hospitality


5 practices to build a Genuine Human Xperience culture  and turn moments into loyalty.

Ideal for: leaders · teams · 

Discover

By depth & needs.

Choose 
your format

My Mission

To make every customer moment feel human creating connection that builds trust, inspires loyalty, and fuels sustainable growth.

Peggy Amelung

I am a Hotel Human.

 

For more than twenty years, I lived and breathed luxury hospitality a world where moments mattered more than perfection.


Where people remembered how you made them feel, not what you did. Those years shaped how I see customers, teams, and leadership.
They taught me that connection is the real currency,
and that genuine human moments create trust, loyalty, and growth.

Today, I bring these insights and experiences  into Customer Experience, leadership, and brand transformation.
Because when moments feel human, everything changes. I call it genuine bonding.

My work begins where others stop- at the moment people feel remembered, respected, and emotionally connected.

Transformation that stays.

"Thank you very much for your great preparation. It is the best basis for our quality improvement. We are indeed grateful to you."

Margit u. Erich Steinmair

Owner Family, Hotel Quelle Spa & Resort, Tirol, Italy

"Great experience for me and my team. Absolutely valuable insights during the seminar and 1:1 coaching, which we will now build upon. We were in the best hands – professional, personable, and a complete package."

Markus Weissensteiner

Vorstand & Geschäftsführer, Darbell

"A female factor and a clear sense of the subtleties that make the difference. The report gave us information about the guest's clear view, service details and where we add value for our the guest. More than a Mystery Guest Report! The Hyperion Hotel Hamburg analyzed in great detail."

Frank Oettinger

VP Operations, H-Hotels, Hyperion, Germany

"For the Hostal de la Gavina it was a great discovery to find Amelung & Partners.They were a decisive support in the development of improvement projects with the team. They have a lot of knowledge and experience in how to teach and to motivate."

Alberto Depau

General Manager, Hostal de la Gavina, Costa Brava, Spanien

"We are very satisfied with the Mystery Guest Report. They have a very focused concept and create a valuable report with a lot of information uncovered. They were always available for telephone coaching and gave us valuable tips on how best to implement the advices."

Leopoldo Pirro

Owner Family, Faloria Mountain Spa Resort, Cortina, Italien

"Whatever your product or service – if you let Peggy take a look, you’ll discover things you hadn’t seen yourself, and neither had your team."

Dirk Kreuter

Trainer / Autor, Verkaufstrainer

"You can sense the passion and enthusiasm for her core topic – customer delight – from the very beginning. With practical tips and top-notch stories from the hotel industry, she makes the subject tangible for everyone. With international experience and a multicultural mindset, she truly knows what she’s talking about."

Christopher Hinteregger

Managing Director, PKF, Tourismexperts

"Customer Experience & Rhetoric. I was a bit skeptical at first. But I had my AHA moment when we talked about the Customer Journey and touchpoints. Funnels and customer focus complement each other perfectly. It was a perfect match."

Miriam Derler

CMO, Hüterin der Vision, Darbell

"My take-away was that Customer Experience also belongs in the B2B space. Stefan’s concept, the goal sentence principle, and his goal sentences are perfect to express oneself clearly to the customer. Great harmony, brilliant concept, and truly an experience by the Mediterranean."

Matthias Marzinko

Direktor, Draeger AG

"Peggy very carefully set new standards. She worked closely with the management, initiated ideas for new concepts, and helped us bring them to life. After three months, our processes were running with 100% customer focus."

Rosella De Filippo

Hotelmanagerin, Palazzo Margherita, Italien (Francis Ford Coppola Hotels & Resorts)

"Amelung & Partners took our sunglasses off! Together we developed a complete guideline to change all detected errors not only on paper but also in the real scenario. We decided to hire the consulting service in order to improve ourselves and not to lose focus on the essential - our service. Since then, we have been working together with them in an extremely satisfied manner."

Daniel Ferrer

Owner Family, BW Plus Hotel Alfa Aeropuerto, Barcelona, Spanien

"Everything I know about customers and how to treat them properly, I got from her."

Alessandra De Flammineis

Owner Family, Giardini Del Fuenti, Amalfi, Italien

Peggy Amelung

Your reset begins here

01

Clarity

See what truly holds you back. Understand your customer through their eyes not your org chart.

02

Connection

Create emotional resonance that stays.
Moments that move people and move your business forward.

03

Culture

Build teams that feel aligned, energized,
and human. Where performance comes from ownership, not overload.

Inspiration that stays.

Francis Hotel

 Praktische Strategien für echte Kundenerlebnisse und nachhaltige Kundenbindung

Francis Hotel

CX Tuning Hacks

Customer Experience

FFC Suite Francis

Die wichtigste Folge, seit es Customer Experience gibt.

FFC Suite Francis

CX Tuning Hacks

Customer Experience

# 157 

Peggy Amelung

Verzogen, verweichlicht, verletzt? – Die Wahrheit über die Gen Z am Arbeitsmarkt, im Gespräch mit Susanne Nickel

Peggy Amelung

CX Tuning Hacks

Customer Experience

# 156 

Swimming pool on the beach
Hotel Door Lock

Free GHX Tools.

BECOME HUMANLY VISIBLE

0 € GHX December Guide
Learn the 3 GHX steps to design a December
that feels warm, clear, human —
and builds meaningful emotional revenue.

Inside the guide:

■The GHX Clarity Method

■Emotional Leadership in 2 Minutes

■Magic Moments Counter

■20 November Reset Card

■GHX Memory Scorecard™

Welcome

0€ Free For Tou

Free GHX Tools 0 Euro

Promise.

Customer loyalty-real connection-isn’t random. It’s designed.

Get your free GHX December Guide

Any Questions?

Let’s Stay in Touch

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