Peggy Amelung — CX Coach & Creator of GHX
I believe human connection is the most efficient growth strategy. When people feel seen, they return, recommend, and pay premium without more spend.
That’s why I built GHX™:
"precise processes, warm moments, measurable loyalty."


I believe in moments that move people in genuine connection, the kind no machine can ever replace.
After two decades in international hospitality, I learned that excellence starts with empathy. Precise standards have their place, but scripted service belongs to yesterday.
Today, I work with leaders, teams, and brands who want their customer experience to feel human again real, memorable, and meaningful. Because when people feel acknowledged, they respond with trust, loyalty, and stories worth sharing.
Outside of work, nature grounds me. CrossFit gives me energy.
My two sons challenge me in the best ways. Family and friendships keep me steady. Curiosity drives me — and humor keeps my inner child alive.
My work begins where many give up: at the moment where numbers matter, but connection decides everything.

I'm Peggy Amelung.
After 20+ years in 5-star hospitality, I learned what truly moves people: the moments beyond scripts.
Today, I help brands shift from transactions to emotional, measurable customer bonds.
I partner with leaders who don’t just want customers to be happy. They want them to feel something.
To come back not because of offers, but because they felt seen.
That’s what I call genuine bonding.

20+ YEARS - Luxury Hospitality & CX
Regent ■ The Ritz‑Carlton ■ BVLGARI ■ The Family Coppola

4 Languages
DE - EN - ES - IT
Four languages, one intention
Cross‑cultural by default

30+ Nationalities - Coached & Trained
Workshops, keynotes, leadership labs
Bio.
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about me

NYC ■ Milan ■ Barcelona Work hubs
Two continents. One human standard.

GHX™ 6 Pillars Human‑centered growth
From strategy to measurable action.

150+ Podcast Episodes - CX & leadership
Insights that travel further than slides.
The Values That Shape Everything I Do.
RADIANT HUMANITY-
The Spark
Radiant humanity means presence, the quiet grace and attention that make people feel truly seen.
It’s the spark in every detail that turns a moment into something unforgettable.
INTEGRAL PRACTICE-Seeing the Whole
We connect thinking and feeling, strategy and humanity.
When both align, change becomes natural and lasting.
RADICAL CLARITY- The Power of Less
Clarity is courage, the art of saying less and meaning more.
Clear words build trust, and trust moves everything forward.

GENEROUS PRECISION-The Art of the Fine
Greatness lives in the small details, a tone, a scent, a glance. Excellence begins where others stop.
FAST INTEGRITY- Quick. Honest. Human.
Mistakes happen; how we react defines us. Luxury isn’t perfection, it’s the feeling: “They care.”
CO-CREATION COURAGE - Together, We Build
Real progress starts with an open room and shared ideas. What we build together, we believe in longer.
Work With Me
If you believe in human business, let’s build it together. Moments that stay. Connections that last. Growth you can measure.

