Founder Statement.
I believe human connection is the most efficient growth strategy. When people feel seen, they return, recommend, and pay premium without more spend.
That’s why I built GHX™:
"precise processes, warm moments, measurable loyalty."
I believe in moments that move people. In genuine connection, the kind that can’t be automated.
After two decades in international hospitality, I learned that excellence begins where empathy starts. Precise standards and scripted service belong to yesterday.
Today, I help leaders, teams, and brands design experiences that feel human, and make business sense.
Nature grounds me. CrossFit energizes me. My two sons challenge and teach me. Family and friends keep me anchored. Curiosity drives me, and humor keeps my inner child alive.
My work begins where others give up. Because numbers matter, and people connect.
I'm Peggy Amelung.
20+ years breathing excellence in 5‑star hospitality taught me what truly moves people beyond scripts.
Today I help brands elevate beyond transactions to meaningful, measurable bonding of Customers.
I work with brands and leaders who don’t just want happy customers — they want loyal ones. The kind who feel something. The kind who come back — not for discounts, but because they felt seen. I call it genuine bonding.
20+ YEARS - Luxury Hospitality & CX
Regent ■ The Ritz‑Carlton ■ BVLGARI ■ The Family Coppola
4 Languages
DE - EN - ES - IT
Cross‑cultural by default
30+ Nationalities - Coached & Trained
Workshops, keynotes, leadership labs
Bio.
More
about me
NYC ■ Milan ■ Barcelona Work hubs
Two continents, one human standard
GHX™ 6 Pillars Human‑centered growth
From strategy to measurable action
150+ Podcast Episodes - CX & leadership
Insights that travel further than slides
The Values That Shape Everything I Do.
RADIANT HUMANITY-
The Spark
Technology can do many things, but never warmth. We believe in moments that feel real, because people remember how you made them feel.
INTEGRAL PRACTICE-Seeing the Whole
We connect thinking and feeling, strategy and humanity.
When both align, change becomes natural and lasting.
RADICAL CLARITY- The Power of Less
Clarity is courage, the art of saying less and meaning more.
Clear words build trust, and trust moves everything forward.
GENEROUS PRECISION-The Art of the Fine
Greatness lives in the small details, a tone, a scent, a glance. Excellence begins where others stop.
FAST INTEGRITY- Quick. Honest. Human.
Mistakes happen; how we react defines us. Luxury isn’t perfection, it’s the feeling: “They care.”
CO-CREATION COURAGE - Together, We Build
Real progress starts with an open room and shared ideas. What we build together, we believe in longer.
Work With me
If you believe business can feel more human - let’s start there. Together, we’ll design experiences your customers will never forget.