# Amelung Partners > Customer Experience coaching and consulting for luxury hospitality brands, specializing in GHX™ (Genuine Human Xperience) methodology to transform touchpoints into loyal revenue. Amelung Partners, led by Peggy Amelung, helps luxury hospitality brands, CX leaders, and entrepreneurs design emotional connections that drive customer loyalty and measurable revenue growth. With over 20 years of experience in luxury hospitality (Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina), we provide senior advisory services that elevate Net Revenue Retention (NRR), Direct-Mix, and customer story count within 90 days. The GHX™ Method focuses on six core essentials: Human Experience Design, Relational Revenue, Genuine Leadership, Intuitive Strategy, Flow Culture, and Co-Creation & Impact. Key benefits: - Transform customer touchpoints into emotional connections that drive repeat business - Build measurable customer loyalty through human-centered experience design - Implement revenue-proven systems for hospitality and service brands - Create service excellence that feels genuine, not scripted - Develop leadership presence that inspires teams without pressure ## Services - [1:1 CX & Leadership Advisory](https://www.amelung-partners.com/contact): Senior advisory for Customer Experience transformation, leadership clarity, and human-centered operating systems. Ideal for CEOs, CX Leaders, and business owners seeking measurable results in customer retention and revenue growth. - [Keynotes & Impulse Talks](https://www.amelung-partners.com/contact): Speaking engagements on Customer Experience, GHX™ Leadership, and emotional connection strategies. Designed for conferences, summits, and leadership teams. - [GHX Masterclass](https://www.amelung-partners.com/contact): "What Every Company Can Learn from Luxury Hospitality" - Five practices to build a Genuine Human Xperience culture and turn moments into loyalty. Available for teams and leaders. ## GHX™ Method - The Six Essentials The GHX™ (Genuine Human Xperience) Method is built on six core competencies that create lasting customer loyalty: 1. **Human Experience Design**: Create moments that move people emotionally, not just functionally 2. **Relational Revenue**: Build trust-based relationships that generate sustainable revenue growth 3. **Genuine Leadership**: Lead with presence and emotional intelligence rather than pressure and process 4. **Intuitive Strategy**: Make clear decisions based on customer insight and human connection 5. **Flow Culture**: Create team alignment, energy, and momentum through authentic engagement 6. **Co-Creation & Impact**: Solve challenges collaboratively with customers and teams ## Resources - [CX Tuning Hacks Podcast](https://www.amelung-partners.com/podcast): Practical strategies for genuine customer experiences and lasting customer loyalty in hospitality and service industries - [About Peggy Amelung](https://www.amelung-partners.com/peggy-amelung): Background, experience, and approach to customer experience transformation - [Free GHX Tools](https://www.amelung-partners.com/contact): Guides, templates, and resources for implementing human-centered customer experience ## Getting Started - [Book an Intro Call](https://tidycal.com/peggy-amelung-customer-experience/15-minute-meeting): 15-minute consultation to explore how GHX™ can transform your customer experience - [Start the 3-Minute GHX™ Check](https://www.amelung-partners.com/contact): Quick assessment of your current customer experience approach - [Explore GHX™ Programs](https://www.amelung-partners.com/work-with-me): Discover advisory formats and implementation options ## Expertise & Industries **Primary Focus**: Luxury hospitality (hotels, resorts, boutique properties), premium service brands, and customer-centric businesses **Notable Clients**: Ritz-Carlton, Bvlgari Hotels & Resorts, Hostal de la Gavina, Faloria Mountain Spa Resort, Grand Hotel Ibiza, Francis Ford Coppola Hotels & Resorts **Languages**: English, German, Spanish, Italian **Results Timeline**: Visible shift within 30 days, measurable proof within 90 days (NRR, Direct-Mix, customer retention metrics) ## Company Information **Founded by**: Peggy Amelung, Customer Experience strategist with 20+ years in luxury hospitality operations **Location**: Barcelona, Spain (serving international clients) **Approach**: Human-centered advisory combining hospitality excellence, emotional intelligence, and revenue-focused strategy > Customer Experience coaching and consulting for luxury hospitality brands, specializing in GHX™ (Genuine Human Xperience) methodology to transform touchpoints into loyal revenue. Amelung Partners, led by Peggy Amelung, helps luxury hospitality brands, CX leaders, and entrepreneurs design emotional connections that drive customer loyalty and measurable revenue growth. With over 20 years of experience in luxury hospitality (Ritz-Carlton, Bvlgari Hotels, Hostal de la Gavina), we provide senior advisory services that elevate Net Revenue Retention (NRR), Direct-Mix, and customer story count within 90 days. The GHX™ Method focuses on six core essentials: Human Experience Design, Relational Revenue, Genuine Leadership, Intuitive Strategy, Flow Culture, and Co-Creation & Impact. Key benefits: - Transform customer touchpoints into emotional connections that drive repeat business - Build measurable customer loyalty through human-centered experience design - Implement revenue-proven systems for hospitality and service brands - Create service excellence that feels genuine, not scripted - Develop leadership presence that inspires teams without pressure ## Services - [1:1 CX & Leadership Advisory](https://www.amelung-partners.com/contact): Senior advisory for Customer Experience transformation, leadership clarity, and human-centered operating systems. Ideal for CEOs, CX Leaders, and business owners seeking measurable results in customer retention and revenue growth. - [Keynotes & Impulse Talks](https://www.amelung-partners.com/contact): Speaking engagements on Customer Experience, GHX™ Leadership, and emotional connection strategies. Designed for conferences, summits, and leadership teams. - [GHX Masterclass](https://www.amelung-partners.com/contact): "What Every Company Can Learn from Luxury Hospitality" - Five practices to build a Genuine Human Xperience culture and turn moments into loyalty. Available for teams and leaders. ## GHX™ Method - The Six Essentials The GHX™ (Genuine Human Xperience) Method is built on six core competencies that create lasting customer loyalty: 1. **Human Experience Design**: Create moments that move people emotionally, not just functionally 2. **Relational Revenue**: Build trust-based relationships that generate sustainable revenue growth 3. **Genuine Leadership**: Lead with presence and emotional intelligence rather than pressure and process 4. **Intuitive Strategy**: Make clear decisions based on customer insight and human connection 5. **Flow Culture**: Create team alignment, energy, and momentum through authentic engagement 6. **Co-Creation & Impact**: Solve challenges collaboratively with customers and teams ## Resources - [CX Tuning Hacks Podcast](https://www.amelung-partners.com/podcast): Practical strategies for genuine customer experiences and lasting customer loyalty in hospitality and service industries - [About Peggy Amelung](https://www.amelung-partners.com/peggy-amelung): Background, experience, and approach to customer experience transformation - [Free GHX Tools](https://www.amelung-partners.com/contact): Guides, templates, and resources for implementing human-centered customer experience ## Getting Started - [Book an Intro Call](https://tidycal.com/peggy-amelung-customer-experience/15-minute-meeting): 15-minute consultation to explore how GHX™ can transform your customer experience - [Start the 3-Minute GHX™ Check](https://www.amelung-partners.com/contact): Quick assessment of your current customer experience approach - [Explore GHX™ Programs](https://www.amelung-partners.com/work-with-me): Discover advisory formats and implementation options ## Expertise & Industries **Primary Focus**: Luxury hospitality (hotels, resorts, boutique properties), premium service brands, and customer-centric businesses **Notable Clients**: Ritz-Carlton, Bvlgari Hotels & Resorts, Hostal de la Gavina, Faloria Mountain Spa Resort, Grand Hotel Ibiza, Francis Ford Coppola Hotels & Resorts **Languages**: English, German, Spanish, Italian **Results Timeline**: Visible shift within 30 days, measurable proof within 90 days (NRR, Direct-Mix, customer retention metrics) ## Company Information **Founded by**: Peggy Amelung, Customer Experience strategist with 20+ years in luxury hospitality operations **Location**: Barcelona, Spain (serving international clients) **Approach**: Human-centered advisory combining hospitality excellence, emotional intelligence, and revenue-focused strategy
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Peggy Amelung — CX Coach & Creator of GHX

I believe human connection is the most efficient growth strategy. When people feel seen, they return, recommend, and pay premium without more spend.

That’s why I built GHX™:

"precise processes, warm moments, measurable loyalty."

Peggy Amelung
Peggy Amelung

I believe in moments that move people in genuine connection, the kind no machine can ever replace.

After two decades in international hospitality, I learned that excellence starts with empathy. Precise standards have their place, but scripted service belongs to yesterday.

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Today, I work with leaders, teams, and brands who want their customer experience to feel human again real, memorable, and meaningful. Because when people feel acknowledged, they respond with trust, loyalty, and stories worth sharing.

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Outside of work, nature grounds me. CrossFit gives me energy.
My two sons challenge me in the best ways. Family and friendships keep me steady. Curiosity drives me — and humor keeps my inner child alive.

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My work begins where many give up: at the moment where numbers matter, but connection decides everything.

Peggy-Amelung signature
Peggy Amelung

I'm Peggy Amelung.

After 20+ years in 5-star hospitality, I learned what truly moves people: the moments beyond scripts.


Today, I help brands shift from transactions to emotional, measurable customer bonds.

I partner with leaders who don’t just want customers to be happy.  They want them to feel something.


To come back not because of offers, but because they felt seen.

That’s what I call genuine bonding.

Bad reviews once kept me up at night.
Today, I help leaders turn difficult moments into genuine bonding.

Peggy Amelung

20+ YEARS - Luxury Hospitality & CX

 

Regent ■ The Ritz‑Carlton ■ BVLGARI ■ The Family Coppola

Peggy Amelung

4 Languages
DE - EN - ES - IT

Four languages, one intention

Cross‑cultural by default

Peggy Amelung

30+ Nationalities - Coached & Trained

 

Workshops, keynotes, leadership labs

Bio.

More
about me

Peggy Amelung

NYC ■ Milan ■ Barcelona  Work hubs

Two continents. One human standard.
 

Peggy Amelung and staff

GHX™ 6 Pillars  Human‑centered growth

From strategy to measurable action.
 

Peggy Amelung and staff

150+ Podcast Episodes - CX & leadership

Insights that travel further than slides.
 

The Values That Shape Everything I Do.

RADIANT HUMANITY-
The Spark

Radiant humanity means presence, the quiet grace and attention that make people feel truly seen.
It’s the spark in every detail that turns a moment into something unforgettable.

INTEGRAL PRACTICE-Seeing the Whole

We connect thinking and feeling, strategy and humanity.
When both align, change becomes natural and lasting.

RADICAL CLARITY- The Power of Less

Clarity is courage, the art of saying less and meaning more.
Clear words build trust, and trust moves everything forward.

Peggy Amelung

GENEROUS PRECISION-The Art of the Fine

Greatness lives in the small details, a tone, a scent, a glance. Excellence begins where others stop.

FAST INTEGRITY- Quick. Honest. Human.

Mistakes happen; how we react defines us. Luxury isn’t  perfection, it’s the feeling: “They care.”

CO-CREATION COURAGE - Together, We Build

Real progress starts with an open room and shared ideas. What we build together, we believe in longer.

Work With Me

If you believe in human business, let’s build it together. Moments that stay. Connections that last. Growth you can measure.

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