GHX™ Advisory - Human-led. Revenue-proven.
Trusted By.
Turn touchpoints into human connection. And human connection into loyal revenue.
I support entrepreneurs, CX leaders, and hosts in multiplying the emotional impact of their brand. For those who want people to feel something real — not just run another process.
With the GHX™ Method, you don’t create a product — you create an experience. Not a new tool — but real closeness. Not a campaign — but connection that lasts.
We provide senior advisory to design and install a human-experience operating rhythm that lifts NRR, Direct-Mix, and Story Count within 90 days.
Does this sound familiar?
Your business is high-quality –
but customers don’t stay.
Don't
Stay
Your offer is strong–
but lacks emotional stickiness.
Lack
Emotional
Your team has potential –but true connection is missing.
Missing
Connection
You know there’s more possible –
but how?
More
Possiblities
Promise.
Customer loyalty—real connection—isn’t random. It’s designed.
The GHX™ Method is your reset –a human-centered system for trust, resonance, and lasting impact.
01
Clients who return by choice
Create customer retention that lasts. When guests feel seen and valued, loyalty becomes your most natural conversion strategy.
02
A brand feeling that resonates
Build emotional brand equity that connects across every channel — from first click to final impression.
03
Leadership with empathy, not noise
Empower leaders to drive performance through emotional intelligence, clarity, and authentic communication.
04
A Customer Experience system that touches hearts
Design every touchpoint with purpose — consistent, human, and measurable. From service rituals to digital journeys, excellence becomes scalable.
05
Revenue built on trust
Transform Customer Experience into profit. Trust, transparency, and connection drive referrals, repeat business, and long-term value.
Promise.
Customer loyalty-real connection-isn’t random. It’s designed.
The 6 Pillars of Genuine Human Xperience-GHX™
Metrics We Track: Repeat %, Referral Rate, Premium vs. Discount Mix, Story Count/100 customers, Time-to-Resolution, NPS/eNPS.
Emotional Revenue
Relational
Revenue
Genuine Leadership
Intuitive Strategy
Flow Culture
Co-Creation & Impact
With the GHX™ Method, you don’t create a product- you create an experience.
Not a new tool- but real closeness.
Not a campaign- but connection that lasts.
Discover
By depth & needs.
Choose
your format
My Mission
To help brands turn every customer interaction into a moment of human connection- building trust, loyalty, and emotional impact that translates into lifetime value and lasting growth.
I'm Peggy Amelung.
20+ years breathing excellence in 5‑star hospitality taught me what truly moves people beyond scripts.
Today I help brands elevate beyond transactions to MEANINGFUL, MEASURABLE BONDING of Customers.
I work with brands and leaders who don’t just want happy customers — they want loyal ones. The kind who feel something. The kind who come back — not for discounts, but because they felt seen. I call it genuine bonding.
My work begins where others stop – at the moment people feel remembered, respected, and emotionally connected.
Core Promises
01
Strong, trust-based client relationships that drive lifetime loyalty.
02
Leadership that inspires through emotional intelligence – not noise.
03
Customer experiences that deepen connection and fuel long-term growth.
Inspiration that stays.
Any Questions?
Transformation that stays.
Margit u. Erich Steinmair
Owner Family, Hotel Quelle Spa & Resort, Tirol, Italy
"Thank you very much for your great preparation. It is the best basis for our quality improvement. We are indeed grateful to you."
Markus Weissensteiner
Vorstand & Geschäftsführer, Darbell
"Great experience for me and my team. Absolutely valuable insights during the seminar and 1:1 coaching, which we will now build upon. We were in the best hands – professional, personable, and a complete package."
Frank Oettinger
VP Operations, H-Hotels, Hyperion, Germany
"A female factor and a clear sense of the subtleties that make the difference. The report gave us information about the guest's clear view, service details and where we add value for our the guest. More than a Mystery Guest Report! The Hyperion Hotel Hamburg analyzed in great detail."
Alberto Depau
General Manager, Hostal de la Gavina, Costa Brava, Spanien
"For the Hostal de la Gavina it was a great discovery to find Amelung & Partners.They were a decisive support in the development of improvement projects with the team. They have a lot of knowledge and experience in how to teach and to motivate."
Leopoldo Pirro
Owner Family, Faloria Mountain Spa Resort, Cortina, Italien
"We are very satisfied with the Mystery Guest Report. They have a very focused concept and create a valuable report with a lot of information uncovered. They were always available for telephone coaching and gave us valuable tips on how best to implement the advices."
Dirk Kreuter
Trainer / Autor, Verkaufstrainer
"Whatever your product or service – if you let Peggy take a look, you’ll discover things you hadn’t seen yourself, and neither had your team."
Christopher Hinteregger
Managing Director, PKF, Tourismexperts
"You can sense the passion and enthusiasm for her core topic – customer delight – from the very beginning. With practical tips and top-notch stories from the hotel industry, she makes the subject tangible for everyone. With international experience and a multicultural mindset, she truly knows what she’s talking about."
Miriam Derler
CMO, Hüterin der Vision, Darbell
"Customer Experience & Rhetoric. I was a bit skeptical at first. But I had my AHA moment when we talked about the Customer Journey and touchpoints. Funnels and customer focus complement each other perfectly. It was a perfect match."
Matthias Marzinko
Direktor, Draeger AG
"My take-away was that Customer Experience also belongs in the B2B space. Stefan’s concept, the goal sentence principle, and his goal sentences are perfect to express oneself clearly to the customer. Great harmony, brilliant concept, and truly an experience by the Mediterranean."
Rosella De Filippo
Hotelmanagerin, Palazzo Margherita, Italien (Francis Ford Coppola Hotels & Resorts)
"Peggy very carefully set new standards. She worked closely with the management, initiated ideas for new concepts, and helped us bring them to life. After three months, our processes were running with 100% customer focus."
Daniel Ferrer
Owner Family, BW Plus Hotel Alfa Aeropuerto, Barcelona, Spanien
"Amelung & Partners took our sunglasses off! Together we developed a complete guideline to change all detected errors not only on paper but also in the real scenario. We decided to hire the consulting service in order to improve ourselves and not to lose focus on the essential - our service. Since then, we have been working together with them in an extremely satisfied manner."
Alessandra De Flammineis
Owner Family, Giardini Del Fuenti, Amalfi, Italien
"Everything I know about customers and how to treat them properly, I got from her."
